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Company information:
Sony: In 1946 Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering
Corporation), also known as Totsuko, established in Nihonbashi, Tokyo with
start-up capital of 190,000 yen for the research and manufacture of
telecommunications and measuring equipment. Over the years Sony
manufactured many types of electronics including transistor radios, TVs,
reel to reel recorders, and 8 track recorders. Sony invented quite a few
electronics, Such as the Betamax VCR Sony which Sony launched in 1975.
Sony remains to be one of the number one consumer products, everybody
knows the name.
Superscope and Sony:
In 1957, Superscope's founders, Joseph, Irving, Nathan, and Fred Tushinsky
were visiting Japan when they met with the executives of a fledgling
Japanese electronics company named Sony. The Tushinskys discovered that Sony
had seven stereo tape recorders, the world's first with built-in amplifiers.
Soon realizing the potential for the tape recorders for the U.S. market, the
Tushinskys within months contracted for exclusive rights to distribute them
in the United States. The partnership was ideal. The Tushinskys'
understanding of the needs of the American marketplace, combined with Sony's
design and manufacturing expertise, propelled both companies to prominence.
But despite their mutual origins, they remained separate entities.
Superscope continued to expand and grow independently. Even as Sony in 1960
dropped the distributor of its transistor radios, Agrod, Superscope
continued to market and distribute Sony tape recorders exclusively in the
United States until January 1, 1975, at which time Sony acquired back
distribution rights to its line of tape recorders from Superscope. But by
1973 Superscope, having seen the writing on the wall, was producing its own
line of professional portable cassette recorders for the worldwide market.
During the 1960's Sony released a variety of Sony/Superscope branded
reel-to-reel and cassette tape recorders
More history and information is available at their websites.
Sony Website:
http://www.sony.com
Superscope Website:
http://www.superscopetechnologies.com
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