The history of Panasonic goes back to when Konosuke
Matsushita founded Matsushita Electric Devices Manufacturing Company in
1918. See how the company evolved and developed into one of the leading
electronics companies in the world today.
The belief in our basic management objective to devote ourselves to the
progress and development of society and the well-being of all people
around the globe has been the foundation of the company.
Under the brand name Technics, the company produced
a variety of hi-fi products, such as turntables, amplifiers, receivers,
tape decks, CD players and speakers for sale in various countries. It was
originally conceived for a line of high-end audio equipment to go against
such companies as Nakamichi, but most of its home products have been
rebranded as Panasonic starting in 2002 (except in Japan, where the brand
is still popular). DJ equipment, electronic pianos and Micro Hi-Fi Systems
are some of the Technics products currently being sold in the USA and
The name Technics was introduced as a brand name for
premium loudspeakers marketed domestically by Matsushita in 1965. The name
came to widespread fame with the international sales of direct-drive
turntables. In 1969, they introduced the SP-10, the first direct-drive
model for the professional market, and in 1971 the SL-1100 for the
consumer market. The SL-1100 was used by the influential DJ Kool Herc for
the first sound system he set up after emigrating from Jamaica to New
York. This latter model was the predecessor to the SL-1200 which, as the
upgraded SL-1200 MK2, became a widely used turntable by DJs. The SL-1200
MK2 was a robust machine and incorporated a pitch control (or vari-speed),
and kept the speed constant and the speed variability low, thus making it
a popular tool with DJs.
More history and information is available at website.