The history of Panasonic goes back to when Konosuke Matsushita founded Matsushita Electric Devices Manufacturing Company in 1918. See how the company evolved and developed into one of the leading electronics companies in the world today.

The belief in our basic management objective to devote ourselves to the progress and development of society and the well-being of all people around the globe has been the foundation of the company.

The name Technics was introduced as a brand name for premium loudspeakers marketed domestically by Matsushita in 1965. The name came to widespread fame with the international sales of direct-drive turntables. In 1969, they introduced the SP-10, the first direct-drive model for the professional market, and in 1971 the SL-1100 for the consumer market. The SL-1100 was used by the influential DJ Kool Herc for the first sound system he set up after emigrating from Jamaica to New York. This latter model was the predecessor to the SL-1200 which, as the upgraded SL-1200 MK2, became a widely used turntable by DJs. The SL-1200 MK2 was a robust machine and incorporated a pitch control (or vari-speed), and kept the speed constant and the speed variability low, thus making it a popular tool with DJs.